Target is rolling out a collection of sensory-friendly apparel for children and says adaptive clothing for those with disabilities is on the way too.
The new offerings are part of the retailer’s house brand Cat & Jack and are available exclusively on the store’s website.
Beginning this week, Target is marketing a selection of t-shirts and leggings with flat seams that are free from bothersome tags and embellishments in order to “minimize discomfort when in contact with the skin,” the company said. In addition, the retailer’s sensory-friendly leggings include extra room in the hips and a higher rise to accommodate older kids who wear diapers.
The items are modeled after existing Cat & Jack styles and range in price from $4.50 to $7 each.
“We heard from our guests — and members of our own team — that there’s a need for sensory-friendly clothing for kids that is both fashionable and affordable,” Meghan Roman, a spokeswoman for Target told Disability Scoop. “With this insight, we set out to introduce a limited selection of sensory-friendly kids’ clothing within Cat & Jack that’s affordable and offers kids stylish options to feel comfortable and confident to take on their day.”
Adaptive styles will be added this fall, Roman said. Those offerings will likely include items with zip-off sleeves, side openings to make dressing easier or openings in the back for those who are sitting or lying down.
Both sensory-friendly and adaptive styles will become a regular part of Target’s clothing options for children.
When asked about adult sizes, Roman indicated that the company will “evaluate how we move forward based on guest feedback and the performance of (the Cat & Jack) pieces.”